About Us

AITHOS was founded by Monica Lau, a professional with a solid background in marketing, technology, and innovation, working for over a decade in corporate environments and the digital transformation ecosystem.

Monica holds a Master's degree in Competitiveness from the Getulio Vargas Foundation (FGV), with research focused on artificial intelligence governance in marketing, data privacy, and brand reputation risks. Her academic work involves international literature reviews, qualitative research with marketing executives, and critical analysis of organizational practices related to the use of AI and data.

Throughout her career, she has held strategic marketing positions in technology companies, with experience in marketing automation, CRM, digital platforms, innovation, and the adoption of emerging technologies, working directly with executive leadership, multidisciplinary teams, and global partners.

His performance combines:

• Strategic marketing vision

• In-depth knowledge of technology and AI.

• Sensitivity to issues of ethics, privacy, and governance.

• Ability to translate technical risks into business and reputational impacts.

AITHOS believes that:

• A brand is a strategic asset, underpinned by trust.

• Data and AI amplify results, but they also amplify risks.

• Governance is a competitive advantage, not a hindrance.

• Education is the foundation of organizational transformation.

Therefore, our services are not limited to regulatory compliance. Our focus is on informed decisions, aligned with business strategy and long-term value creation.

To help companies innovate responsibly, strengthen the trust of their audiences, and protect what sustains their businesses: their brand reputation.